« Europameister » or « European champions » is a consultancy project that we have developed for the prestigious and historical Bayern München Football Club, winner of the 2020 UEFA Champions League.

This project saw the light of day in February 2021 during the UEFA Champion’s League round of 16 and the matches between Bayern München and Lazio Roma. It continued until the quarter-final and the two-game against Paris Saint-Germain.

This project aims to advise and guide the club’s media production department through sports data integration across their audiovisual and brand content. Thanks to our advice, the club can provide information related to game statistics – provided by their partners – in their audiovisual productions that they broadcast on their social networks for their fans.

The idea behind this project is to make the fan customer experience much more complete and attractive by integrating sports data into branded content.

Thomas Hadji, founder of White Tees Company.
© UEFA